You want Apparel that reflects who you are.
Whether you're a dancer, a studio owner, an event director, or a brand looking for a premium collection — you want gear that feels elevated, cohesive, and uniquely yours.
...but the options out there... they fall flat.
Most custom apparel is basic.
Sizing is inconsistent.
Nothing matches from child through adult.
“Spiritwear” doesn’t feel… special.
Your dancers deserve better.
Your brand deserves better.
Your event deserves better.
Enter
That’s why we created Jake Nothing
...where Nothing becomes Your Something.
Founded by designers Jennifer and Rachel, we build premium, fashion-forward custom apparel that empowers you to show up confidently and cohesively.
We’re women-founded, women-led, and built from the belief that your gear should feel as good as your choreography looks.
Step 1. IMAGINE IT
Your colors,
your vibe,
your vision.
Step 2. DESIGN IT
Work with our designer to create custom looks that your dancers actually want to wear.
Step 3. BUILD IT
Premium fabrics.
Elevated fits.
Fashion-forward collections.
Step 4. LAUNCH IT
Turn your dancers into a unified team...
a collection as bold as your choreography.
Without cohesive merch...
Your brand feels scattered.
Your dancers feel disconnected.
Your merch sales underperform.
Your event looks less premium than it is.
You deserve better than the
“good enough”
that everyone else is doing.
When you create with Jake Nothing
Your brand becomes unmistakable.
Your Nothing becomes Something unforgettable.